Project: Naming, Visual Identity Suite, and Keynote Presentation Template
When: 2024

About RiverLight Studios:
RiverLight Studios partners with schools and local government entities to create premium, mission-driven visual content. Rooted in the local community, their goal is to celebrate achievements, foster school spirit, and build stronger connections through storytelling that informs, inspires, and engages.

About this Project:
We drew inspiration from the Cahaba River and its natural beauty to create a brand identity that feels both local and authentic. The retro-inspired design incorporates school-related elements like pennant banners and badges, paired with outdoor motifs and cyanotype textures to evoke a sense of nostalgia and connection to “light.” These thoughtful design choices, combined with a cohesive brand system, ensure RiverLight Studio’s storytelling resonates with its audience while staying true to its local roots.