Project: Full Brand, Visual Identity Suite, Social Media Post Design
When: 2024–Present

About Hike Bham:
Founded by two Birmingham locals as a way to meet new friends and explore the natural beauty of the area, Hike Bham connects its members to both nature and one another. The brand is warm, inviting, and focused on fostering friendships through outdoor adventures. Hike Bham needed an approachable Instagram presence to encourage sign-ups from their target audience—young adults in their 20s and 30s.

About this Project:
Hike Bham’s mascot, Huckle Berry the beagle, is the heart of the brand! Inspired by vintage aesthetics, the brand draws heavily from 1950s Boy Scouts and retro flair. Pennant banners and patch designs create a familiar yet fresh vibe, while the hand-drawn script font adds a personal, crafted touch to every post.

This branding reflects the warmth, adventure, and camaraderie that define Hike Bham's hiking club for young adults in Birmingham, Alabama. Whether discovering hidden trails or forming new friendships, the brand brings their mission to life through a blend of nostalgia and modern charm.