Project: Visual Identity Suite, Website, Brand Illustrations, Online Course Integration
When: 2024

About Courageous Course:
With Courageous Course, it’s all about the journey. We partnered with Licensed Professional Counselor Kathryn Ely to create a course that guides aspiring college students in discovering their values, navigating life with purpose, and pursuing their goals with confidence.

About this Project:
Our goal was to design a brand kit that reflected the confidence and peace students could achieve with the right tools for success. At the heart of the brand is a lion mascot holding a key, symbolizing the courage and clarity needed to unlock one’s tools for success. Paired with nautical themes, the brand’s bold visuals, cohesive course materials, and polished marketing assets bring its mission to life—helping students chart their course toward a confident and fulfilling future.